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First,
Best, or Different – And Different Is Best
The Field Manual for Today’s Artists, Authors, Managers
and Executives
By Dennis Disney
© Dennis Disney
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$12.95 FREE SHIPPING) or order the paperback edition ($18.95 + $3.50 shipping via USPS and handling). All amounts
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Boasting more than 20 years in the Christian arts and communication
industries, Dennis Disney is a recognized marketing and management
strategist having worked at the highest levels of marketing
and management with Gold and Platinum selling artists (such
as Steven Curtis Chapman, Michael W. Smith, 4HIM, Bob Carlisle,
Fred Hammond and others), as well as at major record labels
(including Word, Reunion and Benson), and with a host of independent
labels and artists, film studios and book publishers. Mr. Disney’s
breadth and depth of experiences -- including studio production,
tour management, artist management, public relations, marketing
& promotion, artist development and label management —
allow him to share a wealth of real world knowledge, experience
and passion in marketing Christian music, film & video,
books and tours. Since 1999, Mr. Disney has led his own marketing,
media relations and label management consultancy. To review
his biography, click here .
In Section One of his debut book, First, Best, or Different
– And Different Is Best, Mr. Disney details the 9 characteristics
exemplified by successful individuals, but even more so for
successful artists, authors and executives who want to work
in the Christian arts. Along the way, he shares personal experiences
and industry anecdotes, bringing real world examples to the
concepts - all the while supporting each characteristic with
Biblical references.
Section Two of the book is a tutorial for the aspiring/independent
artist, author, label exec, manager or agent. Detailing the
fundamentals of marketing and promotion, pursuing a record
deal, generating revenue, identifying revenue streams, and
dealing with other members of the artist’s/author’s
team, First, Best or Different is a practical guide to developing
a vibrant, impacting presence in the Christian arts.
Who should read this book?
Emerging artists, authors or executives who may already have
a national distribution deal, but simply want to pursue their
calling with more passion and impact.
Aspiring artists, authors or executives who want to get ahead
of the pack and who desire to do it better and more profitably.
Anyone who is intrigued by how the music and book worlds operate
and want to explore them more.
Mid-level executives at labels, publishers, retailers, radio
stations or any company involved with communication and the
arts who simply want to better their personal and professional
development.
Church, Worship, Music and other lay leaders who want to mentor,
encourage and inspire those in their church to pursue their
God-given artistic talents.
Educators who are interested in guiding pupils toward a career
in the Christian arts.
Table of Contents
Section One
What is First, Best or Different?
The Art of Why
Esse Quam Verdi - “To Be Rather Than Appear to Be”
Above Average Is Average
Perspiration vs. Inspiration
Ask Better Questions...Then Ask the Next Question
Three-Peat: Preparation, Perseverance, Persistence
Rick Warren Is Right
The Wizard of Ossie
Section Two
A Record Deal – A Means to an End
Marketing 101
The Fundamentals
Situation Audits
Strategy
Hear ‘Em/See ‘Em
Take ‘Em from Point A to Point B
The Universal Takeaway
Minding Your Own Business
Multiple Streams of Revenue
Residual Income
It’s a Team Sport
HIGH DEFINITION LIVING
By Ed Young
Price: $18.99
Shipping via USPS and Handling: $3.50
Ed Young, senior pastor of innovative Fellowship Church in
Dallas, Texas, illustrates how anyone can become an effective
leader by taking a hard look at one effective biblical leader:
Nehemiah. Young uses practical application to demonstrate
how Nehemiah led with a consistent, faithful approach while
taking a stand for God among naysayers. Learn to intentionally
implement the qualities of creativity, enthusiasm, and organization
and discover the leader within.
224 pp.
Format: Hardcover
ISBN: 1582292906
Pub Date: March, 2003
Categories: Christian Living/Inspiration
High Definition Living by Ed Young: Contents
Part One: Mission Possible
1. God's Mission for You
Discovering the Words You Have Been Waiting For
2. High-Definition Essentials
Recognizing Your Leadership Potentia
3. Master Caster
Imparting Your Vision to Others
4. The Lone Danger
Learning the Importance of Delegating
5. Dancing With Wolves
Dealing with Opposition and Criticism
6. Honorable Mention
Leading with Integrity
7. Mission Accomplished
Understanding the Power of Persistence
Part Two: Becoming a HD CEO
8. A Creative Foundation
Working Out the Creative Cramps
9. An Enthusiastic Outlook
Quashing Enthusiasm Spasms
10. The Organizational Framework
Navigating Organizational Obstacle
Ed Young
Ed Young is the senior pastor of Fellowship Church in Grapevine,
Texas, in the Dallas/Fort Worth area. Known for innovation,
the church has grown from a handful of believers to more than
15,000 in attendance each weekend in just twelve years. Young
is the coauthor of Can We Do That? and the author of Fatal
distractions, The Ulti-Mate, and 4 Keeps: Keeping Creativity
in Your Marriage. His master of divinity degree is from Southwestern
Baptist Theological Seminary. He and his wife, Lisa, have
four children.
TRANSFORM
YOUR GAME
By Roger and Becky Tirabassi with Rick Hunter
Price: $13.99
Shipping via USPS and Handling: $3.50
Using
strategies from the green, the Tirabassis show how to take
personal and professional goals to the next level by incorporating
nine fundamentals of golf into every area of your life:
1. Begin with a change
2. Practice like the pros
3. Play by the rules
4. Develop a "green-to-tee" strategy
5. Focus on the shot
6. Overcome the hazards
7. Build confidence with routine
8. Stay calm; play calm
9. Never stop believing
With principles such as these, you will putt your way to
success at work, home, and even on the golf course.
90 pp.
Format: Hardcover
ISBN: 1-58229-373-2
Categories: Gift Books/Christian Living
Roger and Becky Tirabassi with Rick Hunter
Roger and Becky Tirabassi have been married for over twenty-five
years in a partnership that works to change people's lives.
They have appeared together on network television as coauthors
of Let Love Change Your Life. Becky is a motivational speaker
and bestselling author of numerous books including Change
Your Life and president of Becky Tirabassi Change Your Life.
Roger is a professional counselor and founder of Spiritual
Growth Ministries. They currently live in Newport Beach, California.
Rick Hunter is a PGA instructor and member.
Roger, Becky, and Rick are also the coauthors of The Front
Nine: 9 Fundamentals That Will Improve Your Marriage.